New York City, New York
UX research strategist. PhD. I turn vague product visions into grounded user insights, and write about what happens when that almost works.
I Was Wrong About Synthetic Participants
Stale Data, Confident Decisions. The Case for Research Expiration Dates.
The Largest Review of Synthetic Participants Ever Conducted Found Exactly What You'd Expect. Synthetic Users Don't Work.
Most UXR Teams Do Not Mature. They Accumulate
The Dev Orgs Are Restructuring Around AI. What Does This Mean for UXR?