UX research strategist. PhD. I turn vague product visions into grounded user insights, and write about what happens when that almost works.
26
Apr
Stanford and Columbia Tested User Digital Twins Against Real Survey and Interview Data. They Found the Same Thing. They Kinda Work (with a lot of caveats).
19 min read
24
Apr
UXR Is Not One Profession. It Never Was. That's Now a Problem.
5 min read
20
Apr
Question: Is Junior UXR Worth It Anymore?
3 min read
17
Apr
The Strategic Case for UXR as an Intelligence Function
