UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
UXR in the Age of AI — Part 1: Quantitative Research, Now With 87% More Bullsh*t
A Comprehensive Guide to Cosmic Segmentation and Astrology-Driven UX Insights
Stop Measuring BS: The Feedback Revolution Your Product Team Actually Needs
You’re Not IDEO in 2004—Stop Saying Design Thinking Before I Slap a Sticky Note on Your Forehead
Measuring Research ROI: The One Metric to Rule Them All (Just Kidding—It’s Chaos)