02

Apr

Synthetic Users Are Dead. Long Live "Survey Prediction." Same LLM. Same Problem.

8 min read

01

Apr

I Was Wrong About Synthetic Participants

1 min read

30

Mar

Stale Data, Confident Decisions. The Case for Research Expiration Dates.

8 min read

28

Mar

The Largest Review of Synthetic Participants Ever Conducted Found Exactly What You'd Expect. Synthetic Users Don't Work.

14 min read

26

Mar

Most UXR Teams Do Not Mature. They Accumulate

8 min read