UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
The Value of UXR Isn't Dead. But Your Assumptions Might Be
Your UXR Edge? It’s Not AI tools. It’s You🫵❤️
Stop Calling It a Roadmap. It’s Just a To-Do List (Until You Tell a Better Story)
Synthetic Personas, Stochastic Theater: Why LLM Outputs Aren't Qualitative Insight
Everyone's a UX Researcher Now: How Your Entire Company Stole Your Job and Does It Worse