UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
The No-BS Trust and Safety UX Research Playbook
The UX Research Coach Scam: When Failure Became a Business Model
UXR in the Age of AI — Part 2: Qualitative Research, Now with 0% Human Contact and 100% Synthetic Empathy
UXR in the Age of AI — Part 1: Quantitative Research, Now With 87% More Bullsh*t
A Comprehensive Guide to Cosmic Segmentation and Astrology-Driven UX Insights