01 Apr 2026 1 min read UX Research I Was Wrong About Synthetic Participants Excited to announce I've joined a synthetic participants platform as an advisor. I've seen the data. They were right. I was wrong. This time it's working. More soon. April Fools. Synthetic participants still don't work. Nothing has changed. Go read the actual 182-study literature review.
28 Mar The Largest Review of Synthetic Participants Ever Conducted Found Exactly What You'd Expect. Synthetic Users Don't Work. 14 min read
22 Mar The Reason AI Is Not Delivering Is Not the Tools. It's Everything Around Them. And Research Is No Exception. 7 min read