UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
You’re Not an AI Expert: 5 Myths That Give You Away
The Value of UXR Isn't Dead. But Your Assumptions Might Be
Your UXR Edge? It’s Not AI tools. It’s You🫵❤️
Stop Calling It a Roadmap. It’s Just a To-Do List (Until You Tell a Better Story)
Synthetic Personas, Stochastic Theater: Why LLM Outputs Aren't Qualitative Insight