UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
How to Do UXR in a Domain You Barely Understand
Question: Who Actually Wants/Buys Synthetic Users/AI personae?
Why the Most Interesting Behavioral Methods Do Not Survive Modern UXR: You Will Not Ship Your Markov Chain Project
Anthropic Interviewer and (other AI Interviewers) Will Split Organizations in Two
The Bots Are Coming for Your Surveys (And They're Smart!)