UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
How to Level Up Qual in UXR (Without Getting Lost in Academic Theory)
A Self-Reflection Framework for UX Researchers (Especially During Performance Review Season)
Google Cloud’s Cuts And The Bigger Story: Why UXR Roles Are Disappearing
How to Start Quant in UXR (Without Getting Lost in the Math)
From Theory to Practice: Making Minimum Viable Rigor Work for Real Teams