UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
How to Start Quant in UXR (Without Getting Lost in the Math)
From Theory to Practice: Making Minimum Viable Rigor Work for Real Teams
Your Team's Not Research-Literate? That's Your Problem Too
What Makes Someone an Expert in UX Research? (Hint: It's Not Just Methods)
UX Research is Not Therapy. But Sometimes It Should Be.