UX research strategist. PhD. I turn vague product visions into grounded user insights—and write about what happens when that almost works.
The Trolley Problem Is the Most Honest UXR Metaphor and We All Know It
The Doomsday Prepper Mindset for Working with Research Panel Vendors
UXR Survival Guide: One Giant Duck, 1000 Tiny Horses, and Organizational Maturity
LinkedIn and I are Facebook official (again). Status update: It's complicated
