Get Certified
Your peers are getting certified. In what, they could not tell you. But the badge is on their profile and yours is not, and that gap is going to keep you up tonight.
So here is a certification. It is free, it is instant, and it is a complete joke. Underneath the joke, it will teach you the real framework from my book: the Research Engine, the three modes, the Frame, and the Delta. You will not be tested in any meaningful sense. You will pass. Everyone passes. That is the business model.
- A credential you can put on LinkedIn within four minutes
- Letters to place after your name, with confidence and no oversight
- A working understanding of the Research Engine, the three modes, the Frame, and the Delta
- The quiet authority of the under-qualified
"It did not change my work. It changed my title. That turned out to be enough."
VP of Strategy, a company you have heard of"I added it to my profile and three recruiters viewed me that week. I am not employed. But I am seen."
Senior Manager, between opportunities"Finally, a certification that respects my time by not requiring any of it."
Director, Research ExcellenceYou have completed all eight modules. Or you clicked Continue eight times. We did not verify which, in keeping with industry standards.
Your final score is 100%. It was always going to be 100%. A score that can go down is a liability, and we are not in the liability business.
by no one
Here is the part that is not a joke. The Frame, the Delta, routing by stakes, and the intelligence function are real, and they are the core of my book. You just met the cartoon versions.
The certificate is fake. The ideas are not. Read the book →
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