The Book Is Out. You Sent It to Number One! Thank you ❤️

It happened.

AI-Powered UX Research: Run Research at the Speed Your Team Actually Needs went live on Kindle on Wednesday July the 15th. It has already hit number one in User Experience & Usability on Amazon.

Number one. In the category where the books that taught me this field live. I have read that sentence back about forty times and it has not gotten old yet.

So, first things first: thank you ❤️. To everyone who preordered on faith, months before you could read a single page. To the first hundred who claimed the paperback offer. To everyone who shared the posts, showed up to the webinar, argued with me in the comments, and told a coworker. A self-published book has no marketing department. It turns out it had something better.

Here is where things stand.

The Kindle edition is out now: https://a.co/d/08mOTgWM. And it is in Kindle Unlimited, which means if you have KU, the entire book is included. You can be reading it five minutes from now for zero additional dollars.

The paperback is also out: https://a.co/d/09OfJaLw. If you are a physical book person, and given the amount of Gunpla in my office I am in no position to judge anyone's attachment to physical objects, it is a few weeks out.

First-hundred crew: your free paperbacks ship soon. I will place the order early next week!

If you have not picked it up yet, the short version: AI changed the speed of product development. It did not change the speed of research. The book is a practical operating model for closing that gap: three research modes, a routing logic for matching questions to the right speed and depth, a living understanding of your users that keeps fast research trustworthy, and the governance to hold it all together. Less a framework to admire, more something you can run on Monday morning.

One ask, and it is the only one. If you read it, leave a review on Amazon. Reviews are rocket fuel for a self-published book. Two honest sentences do more than you would believe.

More is coming.

Today, though, today is for this.

Let's go.

🎯Reviews are rocket fuel for the book. Subscribing is rocket fuel for the blog. Both take under a minute, and only one of them requires reading a whole book first. Subscribe!