01 Apr 2026 1 min read UX Research I Was Wrong About Synthetic Participants Excited to announce I've joined a synthetic participants platform as an advisor. I've seen the data. They were right. I was wrong. This time it's working. More soon. April Fools. Synthetic participants still don't work. Nothing has changed. Go read the actual 182-study literature review.
12 Jun So You Want to Build Digital Twins/Synthetic Users From Your Own Data? Here’s the In-House Blueprint 25 min read