01 Apr 2026 1 min read UX Research I Was Wrong About Synthetic Participants Excited to announce I've joined a synthetic participants platform as an advisor. I've seen the data. They were right. I was wrong. This time it's working. More soon. April Fools. Synthetic participants still don't work. Nothing has changed. Go read the actual 182-study literature review.
23 Sep Some reflections on writing and publishing my book 'AI-Powered UX research' and on non-fiction tech publishing 7 min read