01 Apr 2026 1 min read UX Research I Was Wrong About Synthetic Participants Excited to announce I've joined a synthetic participants platform as an advisor. I've seen the data. They were right. I was wrong. This time it's working. More soon. April Fools. Synthetic participants still don't work. Nothing has changed. Go read the actual 182-study literature review.
13 Jul UXR, Market Research, and Data Science Walk Into a Reorg, or: Why Your Job Title Has About Three Years Left 7 min read
