01 Apr 2026 1 min read UX Research I Was Wrong About Synthetic Participants Excited to announce I've joined a synthetic participants platform as an advisor. I've seen the data. They were right. I was wrong. This time it's working. More soon. April Fools. Synthetic participants still don't work. Nothing has changed. Go read the actual 182-study literature review.
05 Aug Synthetic Users Are Influencing Your Design Decisions. New Research Says They're Right About as Often as a Coin Flip. 10 min read
21 Jul Engineering Speed Is Not Going to Plateau. Your Research Model Is Priced On the Belief That It Will. 9 min read
