Excited to announce I've joined a synthetic participants platform as an advisor. I've seen the data. They were right. I was wrong. This time it's working. More soon.
The Factorization of UXR: The K-shaped Divide Underneath Modern Research Work
10 min read
11
May
Pure Qual Is Cooked. The Market Did Not Ask How You Feel About It.
11 min read
10
May
LSE Tested AI-Led Interviews. This Is the Strongest Empirical Case for AI-Moderated Research Yet.
17 min read
04
May
Unpopular Opinion: The UXR Panel Presentation in Interviews Is a Performance, Not an Assessment
4 min read
26
Apr
Stanford and Columbia Tested User Digital Twins Against Real Survey and Interview Data. They Found the Same Thing. They Kinda Work (with a lot of caveats).